Pick the greeting before you pick the wording

The greeting is a decision, not a decoration added at the end if there is room. Chag Sameach means happy holiday, and it works for several Jewish holidays, which is why it is the safe line when you know almost nothing about the household. Chag Pesach Sameach names this holiday outright, and it is the better pick for most family and close friends, because it says you know which week this is. Skip the shorter Pesach Sameach unless you have seen the family use it. Short forms belong to people inside the shorthand.

Chag Kasher v'Sameach adds a wish that the holiday be kosher, and it belongs to Passover because of the food rules that run through the week. Use it where you know the household keeps kosher for Passover and takes that work seriously. Used on a family that does not, it can read as a comment on how they run their kitchen. Gut Yontif is Yiddish for a good holiday. Some families have said it for three generations. If that is their phrase, it is yours for their card. If it is not, borrowing it can sound like a costume.

The working rule is dull and it holds: copy the greeting off the last card, message or invitation that came from them. Copy their spelling too. Families transliterate the same Hebrew words in different ways, and matching theirs beats being correct in a spelling they have never used. One greeting per card, written once, near the top or at the sign-off. A card that cycles through four greetings in five lines reads as research, and the reader can tell. I know, because the first Passover card I sent did exactly that, plus a paragraph explaining the themes of the holiday to a woman who has hosted seders since before I could drive. She was kind about it. Kind is not the same as fooled.

Here is the difference in practice. The first version is the one I sent. The second is the shape that works.

Chag Sameach! Chag Pesach Sameach! Wishing you a kosher and happy holiday full of freedom, renewal and springtime joy as we remember the journey out of Egypt and everything it teaches us about starting again.

That is 37 words and not one of them is about the person getting the card. Cut the greeting pile-up, cut the summary, and put one true thing in their place.

Chag Pesach Sameach. I will be thinking of your table on Wednesday night, and of your dad insisting the youngest reads the questions even when the youngest is 34.

Two lines. The second one could only go to one household, which is the whole test.

For family who will read it at a table you are not sitting at

Distance changes the job. You are sending a small piece of yourself to a table that will run fine without you, which is harder to write without tipping into a guilt trip. Keep the card on their night, not on your absence. Name the hour, one person who will be there, one thing that table does every year. Leave your empty chair out of it. They know. A card that mentions it three times makes them manage your feelings in a week already spent cleaning cupboards.

  • Chag Pesach Sameach from two time zones away. I will picture the table at about eight, your mum moving the shank bone half an inch to the left, like every year.
  • Wishing you all a good first seder. Save me the argument about which Haggadah to use; I have had it by phone and it loses nothing at a distance.
  • For the table I grew up at: may the soup be hot, the questions be asked by someone under ten, and the last cup be poured before midnight this once.
  • Thinking of you as you set out the plate Nana carried through four house moves. She would have had opinions about the new tablecloth. Good ones, mostly.
  • Chag Sameach, family. Phone me during the middle days and tell me who found the afikoman and what the prize cost this year. I keep a running total.
  • To my sister, hosting her first seder in her own place: the brisket timing is a lie every year and it still lands. So will yours.
  • May your week be quiet in the good places. I have sent love, not food, having finally learned what a parcel of cake does to a kosher kitchen in April.
  • Next year at your table is a wish, not a plan, so I will write it as one: next year at your table, and I will do the washing up without being asked twice.

For friends, in the week before the first seder

Post the card so it lands before the first seder, which in 2027 falls on the evening of Wednesday 21 April, with the second seder the night after. A card arriving on the Tuesday is timely. One arriving on the Friday is a middle-days card, and there are lines below for that instead of pretending the timing worked. Before the seder, a friend does not need a speech about freedom. They are shopping, cleaning, arguing about chairs. Write to that week. Short is not a compromise here. Short is accuracy.

  • Chag Pesach Sameach. May your kitchen survive the clean-out and your guests arrive hungry in the useful way, not an hour early.
  • Wishing you a seder with one song sung properly all the way through. One. I am not greedy on your behalf.
  • Hope the matzah shopping is done, the horseradish is bought, and nobody rings you on Wednesday afternoon asking what time it starts. It starts when it starts.
  • For my favourite host under pressure: the story has been told for a very long time without your table being perfect. Yours will hold.
  • Chag Sameach. I owe you a phone call, a bunch of flowers that are not a food gift, and a year of remembering this date without a reminder. Starting now.
  • May you get one quiet hour in the middle of this week that is not spent grating, soaking or moving furniture. You know the hour I mean.
  • Sending this before the seder because after it you will be asleep by nine and quite right too. Have a good one, both nights.

If you are a guest, the card that goes with you

In April 2022 I went to my first seder as a guest, at Aviva's house in Providence, and I wrote the card in the morning, at my own kitchen table, with the flowers still in their paper on the counter. I thanked her for a wonderful evening. The evening had not happened. I thanked her for the cooking. Nothing had been served. I even wished everyone a night to remember, which is a sentence you write when you cannot yet name a single thing that has occurred. Aviva read it standing in her hallway, thanked me warmly, and put it face down under the fruit bowl, where it stayed until the washing up. She was right to. A card you carry to the table has one honest job: say you are glad to be there, and stop before the thanks, because the thanks belong to a later card with real nouns in it.

Bring flowers, or nothing at all, before you bring a food gift you have not checked. The card is the safe thing to carry. Keep it to three or four lines, and save the rest for the second card, the one you write on the Tuesday, when you know her father read an extra passage nobody had planned for and the horseradish she grated that morning made the table quiet for a second.

  • Chag Pesach Sameach, and thank you for a seat at this table. I have been looking forward to tonight since the invitation, which is the whole truth and enough of it.
  • For Aviva and everyone cooking: I am glad to be here, I will ask my questions at the right end of the evening, and I am on washing-up duty if you will let me.
  • Happy Passover. First seder as a guest, so I have brought a card, clean hands for helping, and no theories about the story. I am here to listen.
  • Chag Sameach. Thank you for trusting a newcomer with a place at a table that matters to your family. I do not take the seat lightly.
  • Wishing this house a good seder. I will follow the readings where I can, sing where I know the tune, and keep quiet where I do not. Both matter.
  • To our hosts, before a crumb of it has happened: whatever tonight is, I am grateful to be inside it rather than hearing about it on Sunday.

After the seder, the thank-you card is a different card

Send this one within the week. Passover in the Diaspora ends at nightfall on Thursday 29 April 2027, and in Israel a day earlier, so a thank-you posted the following Tuesday still lands inside the story for most households. Now the rules flip. General warmth, which was fine beforehand, is weak afterwards, because you were there and you saw specific things. Name one dish, one moment by its place in the evening, one person who did invisible work. If you cannot name any of those, you were on your phone, and the card will show it. The thank-you I sent Aviva that Tuesday named her father's extra reading and the fresh horseradish, and it is the card she kept, propped against the tiles behind her hob for the rest of that spring, going soft at one corner from the steam.

  • Thank you for Tuesday night. Your charoset, the one with the walnuts cut coarse, is the version I will compare every other one to, and they will lose.
  • Chag Sameach, and thank you. I am still thinking about your father reading the passage he added himself, and about nobody checking a watch while he did it.
  • For the cook who grated horseradish that morning and warned the table honestly: my eyes watered, my head cleared, and I understood the story better for it.
  • Thank you for seating me next to your aunt, who explained every family argument behind every recipe. Best seat in the house. I learned more than from the readings.
  • To the person who washed up while the songs were still going: I saw it, even if the table was too polite to say so. Thank you for the unnoticed half of the night.
  • Thank you for a seder where my questions, and they were basic ones, got real answers instead of a laugh. I have thought about the third cup all week.
  • Still full, still grateful. The brisket was the headline, but the soup is what I have told people about, twice, with gestures. Send my thanks to the cook again.
  • Thank you for opening a family night to someone outside it. I left with a full plate, a borrowed Haggadah I will return, and a better sense of your family than three years of dinners gave me.

At work, and the two pairs of days to leave alone

A work card should be warm, brief, and sent before the holiday starts. In 2027 the first two and last two days of Passover, 22 and 23 April and 28 and 29 April in the Diaspora, are days when many observant colleagues will not be at work or answering messages, and will not be reading a card scheduled for nine that morning. Write it the week before. Keep it off their workload: no project reference, no joke about the deadline waiting for them, no meeting request tucked under the greeting. A card that creates a reply is a task in a nicer envelope. Teams that get recognition right treat holidays the same way, as the piece on building a positive work culture sets out: the small things land because they ask for nothing back.

  • Chag Pesach Sameach to you and your family. Enjoy the seders, and we will see you when you are back. Nothing here needs you before then.
  • Wishing you a peaceful Passover. Thank you for everything you carried this quarter; the holiday version of that sentence is just enjoy your table.
  • Happy Passover from the whole team. We have covered your desk for the festival days, properly covered, not covered the way we covered it in February.
  • Chag Sameach. May your out-of-office stay exactly as uninterrupted as it should be, and may the first seder be at your family's table, not a train carriage.
  • To a client we value: wishing you and yours a good Passover, and thank you for the year so far. Business can wait until the week is done. It will.
  • Wishing you a meaningful holiday and a rest that is actually a rest. No reply wanted, none needed, and that is part of the wish.

For kids, who are mostly waiting for the afikoman

Children at the seder have two real jobs: ask the questions, and find the hidden piece of matzah at the end. A good card for a kid speaks to those jobs and to nothing more abstract. Freedom and renewal can wait a few years; the prize negotiation cannot. Write it at their height. One joke they can repeat at the table beats three blessings they will skim, and if you hid the afikoman last year, expect your hiding place to be discussed in the reply, at length, because children keep records adults forget they are keeping.

  • Chag Pesach Sameach to the best question-asker at the table. Four questions, asked properly, and I will back your afikoman price in any negotiation.
  • Happy Passover. May you find the afikoman before your brother does, and may the prize be cash this year, not another book token. I said it in writing.
  • For the youngest, which will not be you for much longer: enjoy asking the questions while the whole table still has to stop and listen. It is a good power. Use it well.
  • Wishing you a seder with extra charoset, a cushion that stays put, and a hiding place so good the grown-ups have to raise their offer by the second song.
  • Chag Sameach. I have hidden nothing this year and learned nothing from last year, so the afikoman is findable and the bargaining is yours to win.

Short lines for a group card, a text, or a card that is running late

Group cards and texts punish long writing. Five signers get about two lines each before the thing turns into a booklet, so spend yours on one detail instead of a summary of the holiday. The same bank covers the honest late card. If yours will land in the middle days, say so in the line itself. A card that admits it is late and names the table anyway beats a punctual-sounding card arriving on day five pretending to be early. For signers in other cities, a group card with multiple signers keeps it on one page, and the piece on virtual events and celebration ecards is closer to a scattered seder than it sounds.

  • Chag Pesach Sameach from all of us, and from me in particular: may your table be loud in the right places.
  • Late, and said plainly: this was written before the seder and posted by an optimist. Thinking of your table on both nights, all the same.
  • Wishing you a good Passover, from the cousin who signs group cards first so nobody has to follow a speech. This is the whole speech.
  • Chag Sameach. Middle days, quiet days: hope you are getting the slow part of the holiday, not just the cooking part.
  • Happy Passover to a host who feeds twenty people and makes it look like twelve. The maths never works and neither does our gratitude, fully. Here is some.
  • For the group card, my two lines: thank you for the invitation, and dibs on a seat near the kitchen again next year, for helping and for proximity.
  • Next year in Jerusalem, as the saying goes at the end of the night, and next year with all our names on one card instead of four late ones.

Lines to leave out, and what they get wrong

Most bad Passover lines fail on facts, not on feeling. They bring the wrong food, the wrong holiday, or a lecture to a table that has been telling this story since long before the writer arrived. These are the shapes to retire. They are quoted here so you can recognise them in your own draft, where they tend to arrive wearing better clothes.

Happy Passover! Enjoy the feast, the bread rolls are on me. / Mazel tov on your holiday! / Thinking of you at Easter, which is basically the same thing. / As the Exodus teaches us all, and let me explain how, in four points. / Hope the fasting is not too bad this week.

Bread and other leavened food are exactly what the week leaves out, so a food joke has to know the rules before it lands. Mazel tov belongs to weddings and births, not to this festival. Easter is a different holiday that sometimes shares a weekend, and merging them tells the reader you see one spring festival where they live two. A summary of the Exodus from a guest is homework handed to the teacher. And Passover is not a fast; the week restricts one kind of food, it does not stop the eating. If a line needs the holiday explained back to the person celebrating it, cut the line and keep the greeting.

One more trap: do not write about renewal to a household marking its first Passover after a death unless you name the person who is missing. A card that walks around an empty chair at that table reads as if you did not notice it. Notice it, in one line, or send the plainer greeting and ring them in May.

Turn it into a group card

Passover scatters families. One sibling hosts, one is three time zones away, one is at a partner's table for the first time, and the card that would suit all of them is the one nobody remembers to start. A group card fixes the starting. One link goes out, each person writes their own two lines, and the host gets one card with the whole family on it instead of five messages across three apps, two arriving during the second seder.

Start the card the week before, name the seder it is for, and set the greeting once, copied from the family's own usage, so nobody has to guess at it in public. You can create a card online in a few minutes and leave it open through the middle days for the late signer. There is always one. For wider holiday wording, the holiday card messages bank covers the traditions that share the season, and the drafted sibling bank for this holiday sorts ready-made lines by recipient if you would rather start from examples than from method.

My place card from Aviva's table in 2022, my first name spelled with an extra letter I have never mentioned to her, is doing duty now as a bookmark in a paperback I have been rereading since 2023. It moves on a few pages each April. It is somewhere around page 141 at the moment, and the book, which I keep insisting is nearly finished, is not.