Send it before the minute, and name one thing on the table

Two rules carry almost every good line below. Send before the equinox if you can, or during the visiting days that follow it, and name one true thing instead of wishing for every good thing at once. Health, wealth, happiness, success and peace in a single sentence is a shopping list. One apple, one bowl of sprouting lentils, one elder visited first, one journey home that did not happen this year. That is a card.

I learned the second rule in Shirin's kitchen in Astoria in March 2025, watching her set a haft-sin two hours before the equinox with the calm of someone defusing something. The sabzeh was lentils she had sprouted in a chipped blue bowl. The mirror was propped against a rice cookbook because its stand had gone missing in a move. Her father was on speakerphone from a city I will not name here, reading out the order of items like air traffic control, and she kept moving the garlic two inches left and then two inches back. My card to her that year said something warm about new beginnings. She was polite about it. The card I sent the year after named the blue bowl, and she rang me before she had finished reading it.

The greeting itself is short, and the choice is mostly about who you are writing to. Nowruz mobarak works for almost anyone. Eyd-e shoma mobarak is the fuller, politer form for elders and for a household you are addressing together. Sal-e no mobarak says happy new year plainly. Nowruz pirouz adds a wish that the year goes well for them, almost that it wins. Pick one greeting per card. Stacking all four looks like you copied a list, which, if you are reading this page, you partly have. The honest version is one greeting, one named detail, one wish that fits the person. Three parts. Then stop.

One spelling note before the lines. Persian speakers usually write Nowruz. Kurdish friends may write Newroz, Azerbaijani friends Novruz, and Afghan friends Nawroz, and the day belongs to all of them and to many more people across Central Asia and the diaspora. Match the spelling the person in front of you uses. Getting their spelling right is worth more than getting your Persian perfect.

For elders and parents, who are visited first

Visiting order at Nowruz is not random, and neither is card order. Elders come first, in person where that is possible, and the youngest households do the travelling in the first days of the year. A card to a grandparent or a parent carries a wish for health before it carries anything clever, it uses the fuller greeting, and it does not make jokes about age. Write these the day before the equinox, not in the car on the way over.

  • Eyd-e shoma mobarak. May your health hold all year, and may your table stay as crowded as it was on Saturday.
  • Nowruz mobarak, Grandmother. I am thinking of your hands setting out the sib, one apple at a time, and wishing you a gentle year.
  • Sal-e no mobarak. Thank you for teaching this family how a year should start, with the house clean and everybody fed.
  • May you see this sabzeh green and another one after it. Nowruz mobarak, with respect and with love.
  • Eyd-e shoma mobarak, Father. The first visit of my year is yours, even in a year when the visit is a phone call.
  • Wishing you a year with no hospital waiting rooms in it, and many slow mornings after breakfast. Nowruz mobarak.
  • Nowruz pirouz. You have carried this family through harder springs than this one, and we have not forgotten it.
  • To the oldest person at our table, from all of us who still take our cues from you. Eyd-e shoma mobarak.

For family who cannot be at the table this year

Every Nowruz table has an absence at it, and in diaspora families the absence is often most of the family. The weak version of this card pretends the distance is nothing. The better version names the empty chair, says who will be called at the minute itself, and makes one plain promise about a visit or a call that the writer can actually keep. Do not promise a flight you have not booked.

  • Nowruz mobarak from a long way off. At 4:24 our time I will be standing in my kitchen thinking of your table, and I will ring at 4:25.
  • The sabzeh here is shop bought and a bit yellow at the edges. Yours would have been better. Happy new year, and I miss you properly.
  • Eyd-e shoma mobarak to the house I cannot reach this spring. Save me the seat by the window in a photograph, at least.
  • Another year turned without us in the same room. I am not going to dress that up. Nowruz mobarak, and I love you.
  • May the year bring one journey that ends at your door. Until it does, this card is doing the travelling. Sal-e no mobarak.
  • Thinking of you at the exact minute, which is the closest thing to being there that a time zone allows. Nowruz mobarak.
  • We ate late, we called twice, the line cut out once. It was still Nowruz because you were on the phone. Happy new year.

For friends, short and specific

Friends get the shorter greeting and a wish with a date or an object in it. A trip that keeps being postponed, a garden, an exam result, a flat move, the coffee that is always owed. If a line below could be sent unchanged to six different friends, it is too loose. Swap in the thing only that friend would recognise and it tightens at once.

  • Nowruz mobarak. This is the year we take the trip we have been planning since roughly the invention of the calendar.
  • Happy Nowruz. May your sabzeh outgrow mine, which has set a low and frankly embarrassing bar.
  • Sal-e no mobarak. One dinner at your table in the first thirteen days. I am putting it in writing so you cannot wriggle out.
  • Nowruz pirouz, and may the new job start the way the interview ended, with you wondering what the fuss was about.
  • Eydet mobarak. New flat, new year, same houseplant that refuses to die out of spite. I salute all three of you.
  • Happy new year. May your garden do what your inbox never does and give you back more than you put in.
  • Nowruz mobarak to my favourite person to stand next to at a bonfire. Jump well on Tuesday, land better.
  • Thirteen days of holiday and I am claiming one afternoon of them. Name the park. I will bring the tea.

Named from the haft-sin table

The haft-sin holds seven items whose Persian names begin with the letter sin, and each one is a ready made wish that does not sound ready made. Sabzeh, sprouted greens, for new growth. Samanu, a slow cooked sweet wheat pudding, for patience and sweetness. Senjed, dried oleaster fruit, for love. Sir, garlic, for health and protection. Sib, apple, for health and beauty. Serkeh, vinegar, for patience with age. Somaq, sumac, the colour of sunrise. Pick the item that fits the person and write to that one item only. It is the fastest way to sound like you have stood in front of a real table, because you are describing one.

  • Like the sabzeh, may this year grow from almost nothing into something green and slightly unruly. Nowruz mobarak.
  • Samanu takes hours of stirring and cannot be hurried. May your year reward the slow work the way that pot does.
  • Senjed for love, and I am sending it in your direction without any subtlety at all. Happy Nowruz.
  • Sir on the table, garlic for protection. May you need very little of it this year, and may it be there anyway.
  • One sib, one apple, polished and placed with care. Wishing you health, and a year that treats you kindly. Sal-e no mobarak.
  • Serkeh is vinegar, and vinegar is about patience with things that take time to change. May this be the year one of them changes.
  • Somaq is the colour of the sky just before the sun clears the roof. May your year start in that colour and stay in it.

For colleagues, neighbours and a partner's family you are still learning

Plenty of Nowruz cards are written by outsiders, and outsiders worry about the wrong things. You do not need Persian calligraphy, a poem you cannot read, or an opinion about the festival. You need the date right, one greeting spelled the way they spell it, and no questions in the card that make the recipient teach you their own holiday. Look it up, as you just have. Then write a short card and send it before the office closes for the holiday, not after everyone returns.

  • Nowruz mobarak to you and your family. I hope the holiday is restful and the visits are the good kind.
  • Happy Nowruz, and thank you for a year of working together that I have genuinely enjoyed. May the new one be calmer.
  • Wishing your household a happy new year at the turning of it, Saturday afternoon our time. Nowruz mobarak.
  • Sal-e no mobarak. I know this week matters in your house, and I wanted to say so before it started rather than after.
  • Nowruz mobarak, neighbours. The hall smelled wonderful on Saturday and the whole floor noticed. Happy new year to you all.
  • Thank you for having me at your table for my first Nowruz. The samanu alone was worth the journey. Eyd-e shoma mobarak.

For children, and for Sizdah Bedar on the thirteenth day

Children are greeted with sweets, new clothes where money allows, and eydi, small gifts of money from elders, usually crisp notes handed over with a certain ceremony. A card to a child should be short enough to be read aloud by an adult in one breath and should name a thing the child can picture. Painted eggs. A goldfish. A picnic. Thirteen days after the equinox, on Friday 2 April 2027, families take the whole celebration outside for Sizdah Bedar, picnic in parks and open ground, throw the sabzeh into running water, and tie knots in grass blades while making a wish. Cards for that day are lighter, a little mischievous, and written for outdoors.

  • Happy Nowruz. May your egg painting be the best on the table and may nobody sit on it this year.
  • Nowruz mobarak, small person. There is a crisp note in this card and it is yours, and your brother has his own, so no trading.
  • May your goldfish swim in circles all year and may you get the seat next to the samanu. Happy new year.
  • Happy Sizdah Bedar. Picnic day, grass knot day, wish day. Tie yours tight and do not tell anybody what it was.
  • Sizdah Bedar mobarak. We are eating outside, the sabzeh is going in the river, and you are in charge of the kite string.
  • Thirteen days of new year and this is the best one, because it happens on a blanket. Happy Sizdah Bedar, and save me a corner.

Short lines for a text or a group card

Some Nowruz greetings travel by phone at the minute itself, with twenty relatives ringing the same house at once, and some travel in a group card where your space is two lines under somebody else's long paragraph. Short is not a lesser form here. It is the form the moment asks for. Keep the greeting, keep one image, drop the rest.

  • Nowruz mobarak. The year just turned and you were one of the first people I thought of.
  • Sal-e no mobarak, from our table to yours, with the candles lit and the phone already ringing.
  • Hamchenin, and thank you. Likewise, a hundred times over, and see you in the visiting days.
  • Nowruz pirouz. May the year be kind to your house and everyone sleeping in it tonight.
  • Eyd-e shoma mobarak. Short card, long wish. Health first, then everything else in whatever order you like.

Lines to leave out of a Nowruz card

Most bad Nowruz cards fail on facts rather than feelings, which is fixable in about four minutes. Do not send it in January. Do not call it a festival that belongs to one religion, because it is older than that argument and is kept by Muslims, Zoroastrians, Bahais, Christians, Jews and people with no religion at all, often in the same family. Do not wish someone a blessed Ramadan in it, and do not paste in a poem in a language you cannot read on the hope that it says something springlike. These are the shapes that land worst, quoted so you can recognise them in your own draft:

"Happy Persian Christmas, hope Santa brings you everything you asked for this year."

"Wishing you and your mosque a very blessed and holy new year festival."

"Here are twenty new year wishes I found, pick whichever one you like best."

"Sorry this is late, I only found out in April that your new year was in March."

There is also a quieter failure, which is the card that explains the festival back to the person celebrating it. Three paragraphs on the ancient origins of the day, sent to a grandmother who has set a haft-sin eighty times, is not respect. It is homework with a signature on it. If you are an outsider, one correct greeting and one honest sentence about their table will always beat a summary of their own culture. And if a family is marking this Nowruz after a hard winter, a death, a separation, a year of bad news from home, keep the line plain and short. Nowruz cards are allowed to be hopeful without insisting that everything is fine now. Spring arriving is not the same claim as a life being fixed, and the people reading your card know the difference even if the card pretends not to.

Turn it into a group card

Nowruz visiting runs for days, and the greeting that works best in a big family is often not one long card from one organised relative. It is twenty short lines arriving together, the cousins abroad next to the aunties who live two streets away, nobody's line edited into house style. A group card with multiple signers suits that shape well. One link goes out before the equinox, each person writes in their own register, elders get the fuller greeting and the children get in first with the shortest lines, and the card lands before 4:24 on Saturday rather than in three separate threads over the following week. You can create a card online in a couple of minutes and set the deadline at the equinox itself, which is the one deadline nobody in the family needs explained.

For other new year tables, the shipped Lunar New Year wishes bank works to a different calendar and a different set of symbols, and the Diwali wishes bank covers the autumn festival of lights. Closer to home, the family e-card guide walks through getting a whole family's lines into one card without a phone tree, which is the same practical problem in a different month.

The chipped blue bowl from Shirin's kitchen now lives by my front door in Astoria holding keys, a folded train ticket from last spring and one painted egg that has no business surviving this long. She gave me the bowl when she replaced her haft-sin set and I have offered twice to give it back. She says a bowl that held the sabzeh should not go back into a cupboard. I have stopped arguing, mostly because the keys have never once been lost since it arrived, and I do not want to test whether that is the bowl or just luck.